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Friday, October 28, 2016

Stacking Up - Business Insights from Aaron Young: Customer Relationships

 

Customer relationships - they’re the cornerstone of our business and an undeniably huge component of our success. At Storepro, we pride ourselves on our customer focus, on knowing the customer and their business intricately, and delivering a solution that meets their needs both now and into the future.

Having recently attended the Material Handling and Logistics (MHL) Expo on October 11-13, I was reminded how valuable trade events can be for networking and getting face to face with our customers. Over those three days, I accomplished something that would normally take months – I personally spoke to dozens of our valued customers and associates, past and present, and laid the foundation for future relationships too.

Working alongside Storepro’s sales team at the MHL expo, I saw first-hand how we as an organisation interact with our customers. Over the past few years, we’ve grown considerably and I’m convinced more than ever that I have the right team on board – one that understands the importance of relationships, but also in selling a solution, not a commodity.

We are in the business of shelving and racking, but more importantly, we are in the business of providing a solution that allows our customers to reach optimum efficiency and profitability. The only way to achieve this is through a comprehensive understanding of our customers’ businesses, their needs and their values.

Recently, we completed our largest installation to date, providing wine bottling specialist WineWorks with a 17,000 pallet position automated shuttle racking solution, up to 15m high, for their new warehouse and bottling production facility in Auckland.

Our synergy with WineWorks was evident from the outset. A solid relationship was developed on the shared values of enthusiasm, experience and expertise, as well as a shared vision of providing a service that allows customers to be successful. The result was a project completed on time and on budget and we have a very satisfied customer.

There’s no denying there’s a lot going on in the world, particularly with the race to American presidency upon us. Only time will tell how our economy is impacted by the elections, but now is not the time to get complacent about efficiency. This is particularly true as we head into the silly season, where retailers get busier; we all spend more money and there is increased pressure to optimise pre-existing warehouse capacity and efficiency.

You might be surprised to see how much more efficient you can be, and how much your business will benefit through a solid partnership with us.